Resume

About me

I'm a freelance social media specialist and the heart of Pecly Social, a one-person creative studio where every project gets attention and care from start to finish. My journey crosses borders and worlds: I've worked on projects in both the United States and Brazil, spanning electronic music events, art and culture hubs, the hospitality and short-term rental market, and collaborations with doctors, influencers, chefs, and NGOs dedicated to conservation and the protection of traditional communities.

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What drives me is community. I don't just communicate to an audience, I'm part of it. I'm genuinely passionate about nightlife and electronic music, and that passion goes far beyond work: in my free time I'm a DJ and a party-maker, helping create the kinds of spaces and experiences I love to be part of. Living the culture from the inside gives me an instinct for what makes a community tick, how it gathers, what it values, and how it wants to be spoken to.

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That perspective is at the core of my research, "The Clubber Community and the Role of Fashion in Belonging: A Comparative Analysis of the São Paulo and Rio de Janeiro Scenes," published in Vista, the peer-reviewed Visual Culture journal of the University of Minho. The work bridges academic insight with real, lived participation in the scene, and it reinforces the authentic, sensitive lens I bring to every strategy, narrative, and piece of content I create.

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I'm here to turn your ideas into reality, build communities that truly connect, and help your brand shine in the digital world.