Inception

I co-founded Inception, an electronic music collective in Rio de Janeiro, where I served as DJ and head of communications and community from 2020 to 2024. Over those years, we produced more than 10 event editions across the city, including partnerships with São Paulo's Carlos Capslock and editions at The Edge in Rio de Janeiro. I led all communications and community management across Instagram and WhatsApp, growing our audience from zero to 5,500 engaged followers and building a strong digital presence around electronic music, nightlife, and club culture. As both a creator on the decks and the voice behind the brand, I shaped how Inception connected with its community, turning an audience into a scene that genuinely wanted to belong.